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Don?t overlook this powerful feature in enhancing your on-site search results.

Null Result and Error Handling

If you did your on-site search-tool functionality properly and programmed your search algorithms as to how users are actually inputting their information, you shouldn?t have any major problem with null results. In fact, there shouldn?t be.

For online business or ecommerce sites, there?s nothing worse than getting ?no results found? messages on a site. It simply means ?No Business? for the site. It could be even worse if the user knows there should be information to be found. You are simply leaving users to browse elsewhere to find the information, and of course you are losing them and their business potential.

Eliminating ?Null? result is best case scenario.
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